POST UPDATE 2011 – Reebok to pay $25m in refunds to settle FTC charges of deceptive advertising on toning shoes. Here’s Charlie Reid‘s and my original Fitbusters post from 2009 when these things first came out:

My good friend Charlie Reid and I have put together a little video – the first in the FitBuster series – to discuss the new Reebok EasyTone shoe.

Apparently, the shoe creates “natural instability” by utilizing “exercise ball” technology in the soles.

But here, let a sexy woman tell you about it:
[youtube=http://www.youtube.com/watch?v=qCHKXICefFw&hl=en&fs=1]

First of all, these claims are total bullshit, and Reebok should be sued for creating cripples. I’ve got an idea, let’s tie chapstick tubes to the bottom of babies’ feet to create more “natural” instability, so they learn to walk faster! Better still if the folks at Reebok installed electrical wires in the seats of their chairs (which they apparently are using far too often) to get some additional “glute recruitment” that way.

Secondly, and just as importantly – I’m not sure what the camerman keeps panning to. That girl has no ass at all. She’s completely ass-less. Her legs go right up to her neck. I’m not saying she’s unattractive, she’s very cute. But when all you have to “tone” is bone, it’s not too difficult. Bone naturally has a nice firm tonus. EasyTone…Bone. EasyBone. Okay…I’m getting carried away…

Chris Witty, Olympic Speedskater

In case you’re wondering how to build/tone your glutes and hamstrings, it’s simple.

HARD WORK

Yes, that’s right. You don’t get toned, firm, luscious buns of steel by walking on “naturally unstable” shoes. You get them by doing lots of sprinting, lunging, jumping, and squatting. Just like Chris Witty does for her sport. Please do more of those things.

The excuse-makers will claim “genetics!” about Witty’s gorgeous physique. But they’re always making claims about what’s impossible for them. Mostly because it’s easier to make claims than to get up and do something. So don’t claim genetics. Claim lots of ice cream and high volume squatting.

Anyway! Here’s the FitBuster Review of the Reebok EasyTone sneaker. Please enjoy:

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