I’ve been meaning to put this review up for a while, and haven’t had the time. Now’s the time!

Mind Programming, by Eldon Taylor, is a book about persuasion techniques, marketing methods, and self-change.

I SEE YOU!!!

While Eldon is a little redundant at times, and pulls from many other sources in the first half of his book, his summary of mental manipulation techniques is a good one, and worth reading.

The second half of the book is devoted to Eldon’s discussion of the subliminal self-help programs he has created, along with other methods for creating self-responsibility and feelings of self-affirmation.

They say that “knowing is half the battle” (thank you, G.I. Joe), and I agree completely. The other half is taking action on that knowledge. To that end, I really like Eldon’s book, and his presentation of the knowledge, and the know-how to make change.

On the “critique” side, I do think the book is a little redundant and stream-of-consciousness in places. It also begins to promote Eldon’s own views/methods more and more as the book continues.

While there are many facets to recognize in order to achieve true autonomy in our society (if that’s even possible), Eldon’s book does a great job of pointing out the main, media-driven, detractors from autonomy, and for that reason, I highly recommend this book.