My response to a reader about my most recent blog post sparked something in my brain. I remembered having read something about the difference between what I referred to as “goal” and “process” orientations.
That is, whether you’re the type of person who likes to focus on the long-term (or short-term) definite goals, or whether you’re the type who likes to focus on the process itself.
Turns out, my terminology was off. Both “types” are goal orientations. That is, there is a “goal” in both cases (though I slightly disagree with this…more about that in a second). The difference is whether you are “outcome” focused, or “process” focused on the path to your goal.
My disagreement with the terminology is this – an “outcome” is a desired end-state. A “goal” is a particular moment/achievement in time. There are ultimately “final outcomes” for both “types,” and different ways of keeping the individual on track toward those outcomes. But one type focuses on finite “goals” to get to their desired outcome, and the other focuses on process.
Now, I will say this – I think that people who are “process” focused are rarely “goal-thinkers.” That is, they are immersed in the flow of the process. They don’t tend to see the big goal as a point-in-space/time.
And definitely not the way what I would call the goal-focused (“outcome-oriented”) people are. Those folks need goals – long-term, short-term, mid-term – to help themselves feel “on track.” The process folks are much more “along for the ride.”
In my experience, everyone is different, and responds predominantly to one or the other of these approaches. Trying to get someone who is goal-oriented to focus on immediate processes is like pulling teeth. Instead, you set smaller, more immediate (mid- and short-term, goals for those people.
Similarly, trying to get a process-person focused on goals is like getting an ADHD kid to focus on building a model airplane. Hard to do, and the results will be less than optimal. Instead, make sure the process person is always checking in with their course of action in reference to a desired end-state (still a goal, but not a permanent, looming object…something that can shift a bit).
A lot of research has been done on these two types of people, and their tendencies in different situations. This paper, in particular, focuses on these two types in conflict situations, stating that:
“Outcome oriented parties tend to focus on positions, often becoming increasingly locked in to one position. Process oriented parties tend to focus on finding the best negotiation strategy to resolve the conflict.”
One of my reasons for writing this post is that it has been a topic of discussion between me and a few friends quite a bit recently. The topic of those conversations has largely had to do with the physical training of clients/students, and ways to get them motivated and keep them on track.
Standard training methodology says you set goals. “I want to bench press 2x bodyweight,” etc. “I want to run a sub 4-second 40.” You set your goal, write it on your forehead, write it on the mirror in the gym, write it on a 3×5 card that you keep in your wallet, write it on your wife and kids, etc. then you go for it.
You “keep your eyes on the prize,” as they say. Stay focused on the goal.
But I think something, or several things, get lost with this approach.
The goal-focused lose track, oftentimes, of how their body is actually feeling. They’re so focused on the end-state that they forget to check in. They go too hard, too fast. They break down. The process folks can, sometimes, be the opposite.
I might even classify these orientations by the types of activities the person chooses. Most goal-oriented folks are hard-driven. They prefer competitive environments, sport leagues, and all-out-effort activities. Process-oriented folks tend to prefer cooperative environments, group/community settings, and longer/slower activities.
However, the goal-orientation tends to be more of a finite-game player. That is, they tend to play to win. Process-oriented people, in my experience, are much more infinite-game players. They tend to play to keep playing.
The question, ultimately, is how to manage both types of person, and whether or not it’s in the interest of anyone to try to change a person from one type of orientation to another.
I’ll leave that up to you.